I am part of a group that shares Kings season tickets. Talking to the other members of the group and a few other people, I don't think people realize how bad the team's record might be this season. It could be historically bad. With a few bad breaks, they could end up with the worst record that they have had since they moved to Sacramento.
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Like the way Adande said it recently: The scrappy Kings will give you everything they've got, but unfortunately that (probably) won't be a whole lot. Especially early, with Brad Miller suspended for the first five games.